Common Product Photography Styles

White Background (with or without shadow)

This is the most basic and widely used style, perfect for catalogues and online platforms like Amazon, Etsy, eBay, Facebook Marketplace, Shopify, Target, Alibaba, Shoppe, and Wayfair.

Lifestyle Photography with Props

The product is photographed in a natural or staged setting with props to show how it’s used in everyday life.

Lifestyle Photography with Models

Incorporates people interacting with the product, great for showcasing usability and creating an emotional connection with your audience.

Lifestyle Photography with Stock Backgrounds

Your product is photographed in-studio and placed into high-quality background images from stock photography platforms to create a stylized setting.

Creative or Artistic Photography

Highly customized and visually striking compositions meant to make your product stand out in a unique, branded way.

Note: The list above moves from lower-cost to higher-cost options.

More Products to See

High-End Product Photography – Bathroom Vanity Spotlight

Bathroom vanities and other home fixtures require a clean, elegant presentation. Potential buyers want to see every detail—from the finish of the wood to the shine on the faucet. In this photo, soft diffused lighting and expert retouching bring out the craftsmanship of the cabinet and the glossy countertop, creating an inviting and luxurious feel.

Behind the Shoot
This vanity was photographed using a mobile studio setup that ensures consistent, professional lighting and styling, no matter the location. We use top-tier equipment and post-processing techniques with software like Photoshop and Lightroom to achieve crisp detail, true-to-life colors, and a flawless finish.

Serving the Greater Toronto Area
We proudly offer high-end product photography services across the Greater Toronto Area, including:

• Toronto

• Mississauga

• Oakville

• Burlington

Whether you're a manufacturer, interior designer, or online retailer, our mobile studio makes it easy to showcase your products professionally—right at your location. Do you need my service?

If you're in the food business, you already know presentation is everything. But when it comes to selling packaged food online or through retailers, high-quality product photography can make or break the sale.

Take this example — a “No Sugar Added” Chocolate Mandel Bread photographed with a clear, high-resolution setup. The goal? Highlight the product’s texture, ingredients, and packaging in a way that looks clean, appetizing, and trustworthy. From the almond details to the clear plastic clamshell, everything is shown exactly as it would appear to the buyer.

I offer professional food and product photography services across the Greater Toronto Area — including Toronto, Mississauga, Oakville, and Burlington — with a mobile studio setup that’s perfect for small bakeries, startups, or established brands looking to refresh their visual content.

Whether you're shooting baked goods, gourmet snacks, or specialty foods, I help bring out the flavor visually — so your products can do the selling.

📸 Interested in upgrading your packaging photos?
Contact me today to book your shoot

Mastering the Art of Cosmetics Photography for E-Commerce

Cosmetics photography requires a meticulous approach to capture the elegance, texture, and color accuracy of beauty products.

To see my Cosmetics Photography page  click here

Whether you're photographing skincare, makeup, or fragrances, high-quality imagery is essential for e-commerce success. In this article, we’ll explore the best techniques and setups for professional cosmetics photography.

1. Choosing the Right Background

For e-commerce, a clean, pure white background (RGB: 255, 255, 255) is the industry standard, ensuring the product stands out. For editorial and lifestyle shots, soft pastel tones, marble surfaces, or textured backgrounds can enhance the luxury appeal of cosmetics.

2. Lighting Techniques for Cosmetics Photography

Proper lighting is crucial for revealing details such as shimmer, gloss, and textures. Consider the following setups:

• Softbox or diffused lighting: Reduces harsh reflections and provides even illumination.
• Backlighting for transparent products: Enhances gels, serums, and perfumes by emphasizing their clarity.
• Side lighting: Highlights embossed logos and fine textures.
• Reflectors and bounce cards: Minimize unwanted shadows and add depth to the image.

3. Using the Right Camera and Lens

A high-resolution camera paired with the right lens ensures clarity and sharpness:

• Macro lens (50mm to 100mm): Captures intricate details like product texture and embossed branding.
• Prime lenses: Offer superior sharpness and minimize distortion.
• Tilt-shift lenses: Useful for maintaining perspective in flat-lay compositions.

4. Composition and Angles

Different angles showcase cosmetics in unique ways:

• Flat lay: Ideal for arranging multiple products aesthetically.
• 45-degree angle: Provides depth and is perfect for compact powders and lipsticks.
• Close-up macro shots: Capture textures and product finishes.
• Swatch photography: Demonstrates color accuracy on the skin.

5. Styling and Props

Cosmetic photography isn’t just about the product—it’s about creating an experience. Use props strategically:

• Smudges and swatches: Highlight creamy or powdery textures.
• Luxury elements: Silk fabrics, gold accents, or glass reflect sophistication.
• Matching elements: Floral or botanical elements can complement organic or natural beauty products.

6. Post-Processing and Retouching

After capturing the shots, post-processing is key to achieving flawless results:

• Color correction: Ensures accurate shade representation.
• Retouching reflections and imperfections: Eliminates unwanted glare and refines details.
• Background cleanup: Removes distractions to maintain focus on the product.

7. Lifestyle vs. Product Shots

While pure product shots are essential for e-commerce, lifestyle images help connect with customers emotionally. Featuring models using the product or placing cosmetics in real-life settings creates a relatable and engaging presentation.

Final Thoughts

Cosmetics photography is an art that blends precision, creativity, and technical expertise. By applying these techniques, you can ensure your beauty products are presented in the most compelling and visually appealing way possible, ultimately driving conversions and enhancing brand perception.

Looking for professional cosmetics photography in the Greater Toronto Area? Contact us today for high-quality images that make your beauty products shine!

The Intrigue of Metal in Photography

Metallic objects possess a unique allure that can transform ordinary images into extraordinary works of art. Their reflective surfaces and intricate textures present both challenges and opportunities for photographers. At Product Photo Canada, George has mastered the art of capturing the essence of metal, showcasing its natural beauty in every shot.

Balancing Reflection and Texture

One of the primary challenges when photographing metal is dealing with its highly reflective surface. Reflections can easily become distractions, but George uses them to his advantage, creating compositions that highlight the metal’s sheen while maintaining clarity. By carefully positioning lights and using diffusers, George minimizes unwanted reflections, allowing the metal’s natural shine to take center stage.

The Play of Light and Shadow

Light plays a crucial role in metal photography. George’s expertise in manipulating light and shadow brings out the depth and dimension of metal objects. He uses soft lighting to emphasize the subtle nuances of texture while employing stronger, directional light to accentuate the metallic sheen. This delicate balance creates images that are both striking and true to the material’s inherent qualities.

Capturing the Details

The intricate details of metal objects can be mesmerizing. George’s keen eye for detail ensures that every curve, groove, and edge is captured with precision. By using macro photography techniques, he reveals the fine craftsmanship and unique patterns found in metal items. This approach not only highlights the artistry of the objects but also allows viewers to appreciate the material’s complexity and beauty.

Enhancing Natural Beauty Through Post-Processing

Post-processing is an essential step in metal photography. George utilizes advanced editing techniques to enhance the natural beauty of metal, adjusting contrast, sharpness, and color balance to create images that are both realistic and visually appealing. This meticulous attention to detail ensures that the final photographs reflect the true essence of the metal objects.

Showcasing Versatility

Metallic objects come in various forms, from industrial components to decorative pieces. George’s versatility in photographing different types of metal showcases his adaptability and creativity. Whether it’s the sleek surface of stainless steel, the rustic charm of aged copper, or the intricate designs of handcrafted jewelry, George captures the unique characteristics of each object, telling its story through his lens.

Conclusion: The Art of Metal Photography

At Product Photo Canada, George’s expertise in metal photography transforms everyday objects into stunning visual masterpieces. By skillfully balancing reflection and texture, manipulating light and shadow, and enhancing details through post-processing, George highlights the natural beauty of metal in every image. Explore the captivating world of metal photography and see how these seemingly ordinary objects can shine with extraordinary brilliance.